A landing experience for an Islamic charitable association — a warm, trustworthy front door for its donation programs and seasonal campaigns, including the Adha (Udhiyah) project, designed Arabic-first.
The challenge
A charity's site has one job above all: make giving feel clear and trustworthy in seconds. Visitors arrive for different reasons — to donate to a specific program, to learn about a seasonal campaign, or to reach someone — and the page has to serve all three without clutter, in Arabic and right-to-left.
The approach
I led with the active campaign (the Adha project) and a clear hotline, then laid the association's programs out as a calm, scannable grid so a donor can find the cause they care about quickly. News and contact anchor the page below, so trust signals — recent activity, real ways to reach the team — are always within reach. A soft green identity keeps the tone warm and credible.
The result
A single, focused landing page that turns a broad charitable mission into a few clear choices: give to a program, follow a campaign, or get in touch — calm, credible, and Arabic-first.
- Active campaign up front
- Adha-led
- Scannable donation grid
- Programs
- RTL by design
- Arabic-first
