Growth is an Arabic-first e-commerce platform that lets merchants launch an online store in minutes — a guided onboarding flow, a full back-office dashboard, and a marketing website, all designed right-to-left.
The challenge
Small and mid-size merchants in the region need to sell online but face a stack of disconnected tools — one for the storefront, another for payments, a spreadsheet for shipping — none of them Arabic-first. The platform had to collapse that stack into one: guided setup, built-in payment and shipping configuration, multi-currency support, and a dashboard that feels natural in Arabic from day one.
The approach
I designed two surfaces from one system. A marketing website introduces the platform, drives signups, and hosts a blog and help center. A merchant dashboard handles the day-to-day: store settings, payment methods (cash, bank transfer, card), shipping zones and rates, currencies, tax rules, inventory, customers, and SEO — all in a clean sidebar layout, Arabic right-to-left.
Onboarding is a short, guided flow: name your store, pick a subdomain, choose a location, and you're in. No spreadsheet migration, no integration setup — the merchant starts selling from the dashboard immediately.
The marketing site
The website leads with a clear promise — "start your online store in less than five minutes" — then walks through the value: brand customization, easy selling, success stories, and partner integrations. Blog, help center, and contact pages round out the experience.
The merchant dashboard
The dashboard is where merchants live. A sidebar organizes everything — home, orders, products, reports, marketing, customers — with a deep settings tree for store identity, payment options, shipping and delivery, currencies, languages, maintenance mode, storefront design, inventory, branches, team, and SEO.
Try the prototypes
Selected screens
Marketing site, onboarding, and the merchant dashboard. Drag to scrub, click any screen to enlarge.
The result
A single Arabic-first platform that takes a merchant from signup to selling: a marketing site that converts, a guided onboarding that gets stores live fast, and a dashboard that handles payment, shipping, currency, and the full back office — no tool-switching, no language compromise.
- RTL by design
- Arabic-first
- Multi-merchant
- SaaS
- Responsive system
- Web + mobile
- One dashboard
- Full back office
