Fashion Knit is a 60-year-old Egyptian circular knitted fabric and knitwear factory, and its site had to carry both a manufacturer's credibility and two consumer-facing clothing brands.
The challenge
A textile factory selling to global and local retail chains needs to read as an established, certified manufacturer — not a storefront. At the same time, its own brands (Honna, Bronco) needed a consumer-facing identity of their own. The site had to hold both registers without either one diluting the other.
The approach
The homepage leads with the manufacturer's case: "since 1965," ISO certifications front and center, then the family history — three named generations of ownership — as the proof of staying power that marketing copy alone can't deliver. A dedicated our brands page splits cleanly into Honna and Bronco, each given its own full-bleed visual identity rather than a shared product grid.
Selected screens
Homepage, brand split, and the company history. Drag to scrub, click any screen to enlarge.
The result
One site that carries a certified manufacturer's credibility and two distinct consumer brands, without either side reading as an afterthought.
- Generations of family history
- 3
- Brands, distinct identities
- 2
- Certifications shown up front
- ISO
- Corporate site
- Web
